Learning the Tricks of the Parking Industry Success with Billy Lerner

Billy Lerner is acknowledged in the business world for his contribution to the parking industry through his company iPark. iPark is currently the largest family-owned parking garage firm in the entire New York and has been redefining the standards of business in many ways. In this post, we will try to uncover the steps that have made Billy a real start for the company.

Interest in basics

Bill has mentioned time and again how he was always interested in the company, which was formerly known as Imperial Parking Systems. The company was founded by his father and has been running for more than six decades. However, after Billy’s entry into the operations, things changed in many ways. Initially, he took interest in working with his father and learned the basic rules of business. To deepen his understanding and management, he pursued a degree from the University of Colorado, following which he joined the company full time. He started by redeveloping all operational functions, so as to serve customers better and increased facilities via expansion through acquisitions.

The lessons he learned

On being asked about his mistakes, Billy has said that he should have focused more on acquisitions in the initial years. Currently, iPark has close to 150 facilities in the entire New York area, but the CEO believes that this could have been a lot better. He also added that the company took a while to adapt to the overall changes in marketing patterns, but the brand is still leading when it comes to offering services to customers using online platforms. In terms of challenges, Billy had recently talked in an interview as how the costs of operations in a metropolis remain a matter of concern. He also added that the prices of real estate has been increasing faster than ever, which means that acquiring new properties is going to cost the parking businesses.

Business with a cause

Billy is also the founder for Billy4Kids, which is an organization that donates shoes to underprivileged kids in countries like Haiti and Brazil. To help for the cause, he has placed green boxes in all the facilities of iPark, where people, consumers and visitors can give their gently used shoes for the cause. He has added that iPark wants to be there for the children, who haven’t been fortunate with their needs.

No wonder, his success remains a milestone for most budding entrepreneurs!


Knowing The Parking Industry With Ipark CEO Billy Lerner

Bill Lerner is the President and CEO of iPark, which is the largest family-owned parking garage company in New York. The company is known to be at the center of technological evolution of the industry. William Lerner, as he is known officially in the business world, has steered the company to success. In this post, we try to decode his success and efforts with iPark in a better way.

Things that matter

Billy has always insisted that more customers would be interested in getting professional parking facilities in days to come, and it is important to be a brand that patrons can identify with. iPark was formerly known Imperial Parking Systems, which was founded by his father. Bill took formal charge of the company after his graduation, and he started his job by changing and redeveloping the operational functions, which eventually reflected in better customer service. To make iPark a real brand, he started working on technological transitions and expansion through acquisitions. In less than two decades, iPark has close to 150 facilities all around the city and beyond. Bill adds that the need to revamp services is important for the industry.

Talking of big changes

In many of his interviews, Bill has talked about the use of internet to reach more customers. He has agreed that the online platforms and marketing has helped in adding to business and customers do like the incredible offers and deals offered on the web. However, he is more focused on the future, which is going to be about electric and hybrid cars. Bill has mentioned that the company wants to cater to the needs of these vehicles in a better way, and iPark has already taken the first steps by participating with Tesla Motors, Inc.™ and Beam Charging™. Currently, the company has 25 facilities with integrated charging systems. Bill has assured that the numbers are going to increase.

On being asked what has propelled his success, Bill talked of the business values he has learned from his father. He also added that his degree from University of Colorado has helped him immensely in understanding the management aspects. He has hinted that iPark will keep focusing on mergers and acquisitions, and the company will always take the extra step to ensure the best experience for customers.

When Bill isn’t working for iPark, he is busy with charities and causes that are close to his heart!